Ecommerce customers spend the majority of their time on the product pages or websites and online stores. This makes it the most important page on ecommerce sites. Product pages should be designed to maximize sales, customer retention, and branding.
Product pages should be analyzed to see how they can be improved. There are best practices in design that address visual layout, navigation, and content. All of these elements need to be considered to convey a consistent brand message, increase customer loyalty, and drive customers to click the ‘Add to cart’ button.
Here is a great article that provides a thorough analysis on how to get the most out of product pages. The article even includes a closer look at sites that are doing it right so you can see what a perfect product page looks like.