Customer Relationship Management (CRM) systems are becoming more popular among small and medium-sized businesses. Why? Because CRM providers now offer less-expensive, lighter versions of their systems in an effort to expand beyond the larger enterprise market.
When shopping for a CRM, small and mid-sized organizations do not have the same needs as larger enterprises, so it’s important to step back and make sure you can answer the following questions:
- What are your needs?
- Which system meets those needs?
A recent overview from Capterra of what smaller businesses typically require in a CRM helps business managers form a clear picture of what the right CRM looks like for their business. A link to a directory of CRM providers is also available in the article so you can begin your search for the right CRM today.