Mobile commerce sales continue to rise, making m-commerce an increasingly important piece of your overall ecommerce business. You need to optimize your ecommerce store for mobile use, including support for mobile search and checkout.
But how do you know if you’re doing it right? There are key metrics you can measure to determine where you should stay the course and where you may need to make some adjustments. This article provides a closer look at five metrics that are important to monitor for mobile commerce success in 2018. The article looks at the bounce rate and refusal rate, the dropout rate, page views, the conversion rate into a page, and push notification opt-ins. It provides a brief overview of each and why they are important to m-commerce success.