Apps continue to grow in popularity, and when it comes to online shopping, many consumers are now using apps as a primary means of making purchases. If your ecommerce business does not have an app, it may be time to consider one.
Internet Retailer compiled some infographics to provide online retailers with a quick overview of how U.S. shoppers are using apps. A key finding is that 46 percent of U.S. shoppers use an app at least once a month to make a purchase. It only takes a few minutes to review the findings presented here, and it can give online retailers some food for thought when it comes to diving into the app space.