Back to school means shopping, and lots of it. Ecommerce retailers have a lot to gain during this season, but they need to have the right strategy in place to optimize purchases from school-bound students.
A recent in-depth article from Internet Retailer details how important an omnichannel approach is for retailers, especially when they are selling to college-bound students who expect to be able to check prices, use coupons, and see availability and delivery options for school and dorm items.
This article includes many examples and numerous best practices for an omnichannel strategy and an overview of what the major players are doing, making it a valuable read for retailers needing to strengthen their strategy in this area.