Every ecommerce business is looking to increase sales. This is often done through various marketing and advertising campaigns, sales promotions, and omnichannel selling. But another area deserves your focus – building a brand community.
The focus with this approach is creating brand loyalty – customers who keep coming back and refer you to others – so you can gain repeat sales and attract new clientele with a single approach. But how do you build a community around your brand?
True, it can be a bit more confusing than your typical advertising campaign, but we found this great article from Ecommerce Times that gives you five tips from multiple experts in the field to get you started. It’s a great read for those who want to increase online sales.