CRM and ERP systems are popular tools utilized by most companies. Yet there is some overlap in what these tools can do, depending on which specific Customer Relationship Management and Enterprise Resource Planning system you choose. In fact, some vendors in the CRM space claim to have ERP offerings and vice versa.
Both systems store information on customers, business contacts, and orders—but CRM systems are typically used by your sales team, while ERP systems reside in the logistics and production side of business.
Most large businesses need both systems, but for small and medium-sized businesses, the answer is not as clear. This Guide from CIO walks you through the details so you can make an informed decision as to whether you need a CRM system, an ERP system, or both.