A lot goes into setting up your ecommerce business. It can become overwhelming, especially for beginners or smaller businesses that operate with a small staff. But shipping and order fulfillment are critical to success, as many customers will abandon their cart if they are not offered fair prices and timely delivery.

It is worth spending a little time researching shipping, packaging, and fulfillment options to help your business get off to the right start. If you’re already an established ecommerce business, it’s never too late to revisit your shipping strategy to see how you can improve the customer experience.

Check out this post from Shopify for a detailed view of what to consider when planning your shipping and fulfillment strategy. It provides a clean and concise walk-through of everything you need to provide affordable and efficient services for your online customers.

Shopify is the leading cloud-based multi-channel commerce platform.

There are currently over 500,000 businesses using Shopify in over 175 countries, with sales totaling $55 billion. The platform is designed for small and medium-sized businesses.

Sellers can use the Shopify software to design and manage their stores across many channels:

• Web

• Social media

• Mobile

• Marketplaces

• Brick-and-mortar stores

• Pop-up shops

Shopify is committed to providing advanced technology to medium-sized businesses so they can compete on the level of larger enterprises.

The benefits of selling through Shopify

Shopify’s multi-channel approach gives sellers an array of options. These are just some of the ways you can sell on Shopify:

• Online store – Set up your online store in just minutes.

• POS – Gives you the power to accept credit cards anywhere.

• POS Retail Package – Allows you to sell in brick-and-mortar stores, at trade shows, or at pop-up shops.

• Buy Button – Create an embeddable product card so you can sell your products within blogs or any website.

• Facebook Shop – Designed for mobile users, you can quickly add products to the Shop section of your Facebook page.

Shopify also gives you the power to sell globally – and you should. Ecommerce is growing internationally, not just in the U.S.; China is actually now the world’s biggest ecommerce market, outpacing the U.S.

Shopify enables sellers to increase their global reach with:

• More than 100 payment gateways

• Automatic risk assessment on an order-by-order basis

• Built-in tax calculations for 70,000 jurisdictions

• Dual Content Delivery Networks (CDNs) for global speed and functionality

• Level PCI DSS (Payment Card Industry Data Security Standard) compliant

The next level: Integrating Shopify and SAP Business One

To streamline your Shopify business, you need to integrate Shopify with SAP Business One. Here are the reasons why:

• Eliminate manual data entry – Integration means you no longer have to manually enter data into your systems. No more data entry errors and less time is spent entering data. This time can be spent on higher value-added tasks.

• Receive real-time inventory updates – Multi-channel and global selling means your sales have the potential to increase exponentially, making real-time inventory updates even more important.

• Automate the fulfillment process – Integrating SAP Business One and Shopify creates efficiencies in the order fulfillment process by removing all the manual steps.

• Increase customer retention and loyalty – Fast order fulfillment and fewer errors on orders make customers happy. They will refer you to friends and keep coming to you for future purchases.

• Save money and resources – You spend less money and resources on data entry, order fulfillment, and inventory tracking.

Integration has often been challenging, with high price tags and extensive consulting hours required. This has kept many medium-sized businesses from integrating with SAP Business One.

Alluvia has the solution to Shopify and SAP Business One integration

Like Shopify, Alluvia is dedicated to delivering cutting edge technology to medium-sized businesses so they can stay on par with larger enterprises. This means delivering affordable solutions that are simple to set up and manage.

Alluvia has developed a revolutionary integrator tool that connects SAP Business One to your Shopify business in just minutes. The SAP Business One and Shopify connector has the following features:

• Cloud-based platform provides security and removes the need for software and maintenance on your side.

• A simple and intuitive interface with pre-built templates and a mapping wizard allows you (not a consultant) to set up your Shopify and SAP Business One integration in minutes.

• Automatic updates keep your Shopify business running smoothly. Changes to requirements by Shopify are taken care of for you – at no extra charge.

• Everything you need to track orders and inventory are included.

Alluvia is serious about bringing e-commerce integration to the masses. Monthly plans are available for less than $100. A no-contract business model gives you the option to cancel at any time.

Together, Shopify and Alluvia bring you a cost-effective and simple way to rapidly expand your ecommerce business.

U.S. online retail sales grew faster in 2017 than they have since 2011. Ecommerce made up 13% of all retail sales in 2017 and also contributed to almost 50% of the growth in retail sales for the year.

Ecommerce has a lot of potential for businesses, but there is so much out there that it can become overwhelming and difficult to know where to focus your time and resources. We have compiled a list of the top eight ecommerce trends for 2018 so you can fine-tune your ecommerce business strategy for the year.

Eight ecommerce trends for 2018

1. Mobile explosion

It is no longer enough to have a mobile-friendly website. Desktop usage will take a backseat to mobile in 2018 in the ecommerce world as more people buy online from their phones and other smart devices.

The shopping experience needs to be equally smooth on both mobile and desktop. This means you have a mobile-friendly search, any product videos and pictures must display well on mobile, and that you support digital wallets.

The main areas to focus on here are supporting mobile checkout and reaching out to customers via SMS rather than just email. You need to support the entire mobile experience.

Magento offers a number of extensions to help sellers with mobile optimization, making this a platform to consider if you want to be mobile-ready.

2. The rise of social media

Ecommerce retailers need to embrace social media in 2018. Posting your products on sites such as Pinterest and Instagram are going to be effective ways to increase brand awareness in the coming year.

Facebook stores are becoming more popular. Many vendors such as BigCommerce allow you to build your own Facebook store with a built-in checkout.

2018 will see shoppers making more purchases directly through these social media channels, allowing people to buy without having to navigate to a different site or app. Retailers need to pay more attention to social media advertising if they want to capitalize on this trend.

Ads should be dynamic, responding to users based on items they previously viewed or purchased. Customer testimonials and videos are excellent tools for creating an online community that is loyal to your brand.

You also need to track how much you’re spending on social media advertising and the ROI so you can make sure you’re getting a solid return, and tweak your campaigns as needed. Analysis and monitoring are critical for success.

3. Faster delivery

Customers always want their items as fast and cheap as possible. Same or next-day delivery are becoming common, with the expectation of immediate delivery increasing in 2018.

Amazon Prime has accustomed many shoppers to free two-day delivery, but other platforms such as Jet also offer shipping advantages to customers with free shipping over $35 and grouping items together in ways to reduce shipping costs.

You may want to form a partnership with a delivery service or explore the possibility of using physical stores as distribution centers. If that is beyond your means, integrating your ecommerce platform with SAP Business One or another ERP system will enable you to fill orders faster and get them in your customers’ hands in a timely manner. Integration will also keep your inventory updated in real-time so you can process orders faster.

4. Better payment options

There are now many ways to pay – PayPal, Apple Pay, Android Pay. Buyers want to be able to pay the way they want when they buy from you. You need to set up shop in a way that supports multiple forms of payment, otherwise, you may find your customers shopping somewhere else.

WooCommerce is one of several ecommerce platforms that support sellers in accepting many forms of payment. It comes bundled with a number of payment gateways and provides extensions for adding more.

Cryptocurrencies are also becoming more popular in ecommerce, with sites such as Shopify and Etsy already supporting Bitcoin. It will take some time for cryptocurrencies to fully make their way into ecommerce, but retailers need to be aware that they are beginning to make their introduction. You need to understand what cryptocurrencies are and begin to educate yourself on how they will play a role in ecommerce transactions

5. Checkout efficiencies

Mobile checkout is a part of this trend, but it goes deeper. Buyers want to check out in as few clicks as possible, so you need to support this. They do not want to enter shipping, billing, or payment details repeatedly.

Amazon’s “1-Click” ordering has been around for years; while few shopping platforms have copied it, because Amazon is so dominant, one can safely say it has added to customer expectations.

This places an additional burden on you when designing your ecommerce business, but it does have some added benefits. One-click shopping encourages customers to buy more frequently because the process is so simple, making it in your best interest to create a quick and painless checkout experience.

6. Photos and videos

The quality of photos and videos has grown to a level where buyers now heavily rely on images to determine whether or not to buy. Retailers can no longer use poor quality, static images to sell products.

You need high-quality images, showing your products from all angles. Videos displaying your product in action will also draw customer attention and help increase sales.

This is important on all platforms, but eBay is a great example of where buyers tend to focus more on pictures and videos so they can see the quality of products.

7. Voice and image search

Amazon Alexa and Google Home have become a regular part of everyday life for many people. Customers are conducting more searches via voice. Walmart’s recent partnership with Google to enable voice shopping through Google Assistant is an example of how this trend is going mainstream. This requires some preparation on your part.

You need to have a firm understanding of who your customers are (customer personas) and how they shop (what language they use). This may take some research, but as voice search continues to rise, the investment here will come back to you in sales.

Image search is also gaining popularity as buyers are able to take a picture and then search for it. There is an obvious investment in supporting image-based search, but it can open your doors to new customers as it overcomes any issues of misnaming a product or speaking a different language. You suddenly are able to reach a much wider customer base.

8. Omni-channel approach

You may already sell in more than one place – such as Amazon or Jet – but the tendency to sell in more than one channel is going to increase in 2018 and beyond. Social sites are now making it easier to shop right from within the channel.

Channels available include:

• Websites (Amazon, Shopify, Jet, WooCommerce)
• Facebook
• Instagram
• Brick-and-mortar stores
• Pop-up shops

This is proving to be an effective way to create strong brand awareness. A good omni-channel strategy requires you have a bit of knowledge about each channel, so you can decide which ones are the smartest for your business. You also need to decide how much time and money to invest in each channel, as some may have a better ROI for you.

Managing each channel can be intimidating if you do not have the right tools and technology in place, but there are ways to make this process efficient.

Shopify is one of the leading ecommerce platforms that supports this multi-channel approach, providing many ways to sell your products.

Stay ahead of the competition

You don’t need to jump on all of these ecommerce business trends at once in order to succeed in 2018. But you do need to take some time to think about them and identify the ones that resonate the most with your business.

Create a plan of action around the top trends you want to embrace. Use the latest tools and technologies so you can adapt to these trends quickly without breaking the bank.

One tool that can help you with a number of these trends is Alluvia’s revolutionary integrator for SAP Business One. Alluvia provides rapid and affordable integration between SAP Business One (or other ERP systems) and various ecommerce and marketplace platforms. Integration can be setup in less than a day through a simple mapping wizard that walks you through predefined templates.

The benefits of this tool are:

• Delivers integration at an affordable price.
• Supports the omni-channel approach by allowing you to easily manage your ecommerce business on multiple platforms.
• Provides real-time inventory updates so you only sell what is available.
• Removes manual entry of orders so you fulfill orders faster, supporting the faster delivery expectations of customers.
• Changes to integration requirements by ecommerce platforms are handled automatically for you, keeping your business running smoothly.

This is a great example of how important it is to stay aware of new advances in technology that can help your ecommerce business grow and expand. The right tools keep you flexible so you can adapt to an ever-changing ecommerce world.

Every ecommerce business needs to stay current on trends. It’s the only way to increase sales and customer loyalty. Educate yourself, make choices that fit your business, and use tools that keep your business streamlined and efficient.