As the holidays approach, online retailers are gearing up for two of the biggest shopping days—Black Friday and Cyber Monday. A recent survey from BlackFriday.com found that shoppers will spend $57 more on Black Friday than on Cyber Monday. What’s even more interesting is that 68 percent of shoppers plan on doing most of their shopping online.
This trend of Black Friday moving online is an opportunity that ecommerce retailers should be ready to capitalize on. Attractive promotions and an impactful website with simple checkout are critical. It is just as important to make sure your inventory is up to date and maintained in real time so you don’t disappoint customers. We recommend taking a few minutes to read the survey results so you can properly strategize for the biggest shopping day of the year.